Terms
Plainly: thirty days to get your money back, you pay your AI provider directly, you are responsible for what ends up on your own site, and what we can be held to is limited to what you paid us.
Last updated 4 September 2026
1. Who these terms are between
These terms govern your use of the WPGlotty service: the account, the licence, the updates and the website at wpglotty.com, provided by Brandforward, trading as WPGlotty (Hoofdveste 10, 3992 DG Houten, the Netherlands, registered with the Dutch Chamber of Commerce under 56308167, VAT NL001658136B08).
By creating an account or activating a licence you accept them. If you are accepting on behalf of an organisation, you confirm you may bind it.
2. The plugin, and the service around it
The WPGlotty plugin is licensed under the GNU General Public License, version 2 or later. Nothing in these terms limits the rights that licence gives you over the software itself, including the right to use, study, change and redistribute it.
What these terms govern is the service: your account, the licence server that decides whether a site may create new translations, the updates delivered through it, and any help we give you. That service is ours to provide and ours to withdraw under the conditions below.
3. Your licence
- A licence key activates the number of sites its plan allows: one, unless agreed otherwise.
- A key is bound to the domain it is activated on. You can release a site and use it elsewhere.
- The licence permits creating new translations and configuring an AI provider. Nothing else in the plugin depends on it.
- Sharing a key with people outside your organisation, or working around the activation limit, ends the licence.
Licences are sold as a yearly subscription. The price you agreed to is the price you keep paying: a change to what a plan costs applies to new subscriptions, and to yours only from a renewal we have told you about in advance.
Some licences are given rather than sold. Those carry the same terms, except that we may withdraw one at any time by telling you.
Thirty days to change your mind. Ask us within thirty days of a payment and we refund it in full, without asking why. Translations already made stay on your site, in your own database; what ends is the right to make new ones. This is on top of any right of withdrawal you have by law, and never instead of it.
4. What you are responsible for
This is the part that matters most, because most of what WPGlotty does happens on your site and on your provider's servers rather than on ours.
- Your provider account and its bill. You supply your own API key for Claude, DeepL or OpenAI. You contract with them directly, you pay them directly, and their terms apply to that. We never see your key and never receive that money.
- What the translations say. Machine translation is imperfect. You are responsible for reviewing anything where a mistranslation would matter (prices, legal terms, safety information, medical or financial claims, contractual language) before it is published to your visitors.
- Your content and your rights to it. You confirm you may lawfully have the content on your site translated, and that doing so breaches nobody's rights.
- Your own compliance. Your privacy statement, your consent notices and your obligations to your own visitors and customers are yours. We tell you exactly what the plugin sends and where; what you must disclose about it is for you to determine.
- Backups. Keep them. The plugin stores translations in its own tables and does not rewrite your source content, but you should be able to restore your site regardless.
5. Acceptable use
You may not use the service to:
- translate material that is unlawful, or that infringes somebody's rights;
- attack, overload or probe our systems, or those of anybody else;
- resell, sublicense or rebrand the service as your own;
- circumvent the licence check, the activation limit or the rate limits.
Agencies may of course install the plugin on a client's site. That client's site needs its own licence.
6. No warranty
WPGlotty is provided as is and as available. To the fullest extent the law allows, we give no warranties of any kind, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, accuracy, or non-infringement.
We do not warrant that the service will be uninterrupted, that translations will be accurate or suitable for any purpose, that the plugin is compatible with every theme, plugin, page builder or host, or that any defect will be corrected.
7. Limitation of liability
To the fullest extent permitted by law, Brandforward is not liable for indirect or consequential loss of any kind. That includes lost profit, lost revenue, lost or corrupted data, loss of goodwill, loss of search rankings, the cost of substitute services, and any charges levied by your AI provider, whether or not we were told such loss was possible.
Our total liability arising out of or in connection with the service, on any basis whatever and in aggregate, is limited to the greater of the amount you actually paid us for the service in the twelve months before the event, or one hundred euro.
Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited: liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for intent or deliberate recklessness, or under mandatory consumer protection law. If you are a consumer, your statutory rights are unaffected by anything here.
8. Availability, and what happens when we are not there
There is no uptime commitment. The service is deliberately built so that our being unreachable does not stop your site working: a licence check that fails leaves the plugin with its last answer and it carries on translating, and translations already on your site are served whether we exist or not.
We may change, suspend or discontinue any part of the service. If we discontinue it altogether, we will give account holders reasonable notice.
9. Suspension and termination
You may stop at any time: deactivate the plugin, or delete your account from your account page, which removes your licences and their statistics.
We may suspend or revoke a licence if these terms are breached, if the service is being abused, or if we are required to. A revoked licence stops new translations and stops updates. It does not remove anything from your site: every translation you already have keeps being served.
10. Changes to these terms
We may change these terms. When a change materially affects you, we will e-mail account holders and change the date at the top. Continuing to use the service after that is acceptance. If you do not accept, stop using the service and delete your account.
11. Law and disputes
These terms are governed by Dutch law. Disputes we cannot settle between us go to the district court of Midden-Nederland, the Netherlands. If you are a consumer, this does not deprive you of the protection of mandatory provisions of the law of the country where you live, or of your right to bring proceedings there.
If any provision is found unenforceable, the rest stands and that provision is read as narrowly as needed to make it enforceable.