Terms
Plainly: you can cancel whenever you like, you pay your AI provider directly, you are responsible for what ends up on your own site, and what we can be held to is limited to what you paid us.
Last updated 6 October 2026
1. Who these terms are between
These terms govern your use of the WPGlotty service: the account, the licence, the updates and the website at wpglotty.com, provided by Brandforward, trading as WPGlotty (Hoofdveste 10, 3992 DG Houten, the Netherlands, registered with the Dutch Chamber of Commerce under 56308167, VAT NL001658136B08).
By creating an account or activating a licence you accept them. If you are accepting on behalf of an organisation, you confirm you may bind it.
2. The plugin, and the service around it
The WPGlotty plugin is licensed under the GNU General Public License, version 2 or later. Nothing in these terms limits the rights that licence gives you over the software itself, including the right to use, study, change and redistribute it.
What these terms govern is the service: your account, the licence server that decides whether a site may create new translations, the updates delivered through it, and any help we give you. That service is ours to provide and ours to withdraw under the conditions below.
3. Your licence
- A licence key activates the number of sites its plan allows: one, unless agreed otherwise.
- A key is bound to the domain it is activated on. You can release a site and use it elsewhere.
- The licence permits creating new translations and opening the translation editor. Configuring an AI provider is part of a paid plan. Nothing else in the plugin depends on the licence.
- Sharing a key with people outside your organisation, or working around the activation limit, ends the licence.
A free licence covers one site, costs nothing and does not renew. Paid licences are sold as a yearly subscription. The price you agreed to is the price you keep paying: a change to what a plan costs applies to new subscriptions, and to yours only from a renewal we have told you about in advance.
When a paid subscription ends, the licence goes back to the free one: your own provider key stops working, and translating by hand or on WPGlotty credits carries on.
Some licences are given rather than sold. Those carry the same terms, except that we can withdraw one at any time by telling you.
Cancelling. You can cancel at any time. The plan then runs to the end of the period you have paid for, and we do not refund the part of it you have not used. Translations already made stay on your site, in your own database; what ends is the right to make new ones. Any right of withdrawal you have by law is untouched by this and always comes first.
WPGlotty credits. Words you have used are not refunded. If we agree to a refund, it covers the words you have not used yet: for a credit pack, the share of its words still on your account, and for the credits with a plan, the unused share of that plan year's words. The words that come with a plan belong to that plan year and lapse at the renewal, or when the plan ends. Words from a credit pack do not expire. The 5,000 words every account starts with are a gift and are never paid out.
Referrals. You can share your own referral link from your account. When somebody makes an account through it and activates WPGlotty on a real site whose domain has not been used with WPGlotty before, uses it for real (it has reported on at least two different days and translated something), and we approve the referral, you receive 50,000 words of WPGlotty credits and they receive 10,000. We check that the site can be reached and runs WordPress with WPGlotty. A subdomain counts as its main domain, and local or test sites do not count. Your own accounts, sites and e-mail addresses do not count, and neither do throwaway e-mail addresses. The 5,000 welcome words also follow only once the site has been confirmed this way. We check every referral and may refuse one that does not meet these rules or looks like misuse. If an account that came through your link takes a paid plan within a year of being made, you receive another 50,000 words, once per account, whether or not the first reward was paid. We add them automatically once the first plan payment is 14 days old, provided it has not been refunded or disputed and the plan is still running. For every five referrals we pay out, you receive a bonus of 100,000 words. Referral words do not expire, are a gift and are never paid out. We may change or end the programme; words already added stay on your account.
Starting at once. At checkout you ask for the service and the words to start straight away. If you buy as a consumer in the EU, that means your right of withdrawal ends for what has already been delivered, such as words you have used. For the rest it still applies.
4. What you are responsible for
This is the part that matters most, because most of what WPGlotty does happens on your site and on your provider's servers rather than on ours.
- Your provider account and its bill. On a paid plan you supply your own API key for Claude, DeepL, Gemini, Google Translate or OpenAI. You contract with them directly, you pay them directly, and their terms apply to that. We never see your key and never receive that money.
- What the translations say. Machine translation is imperfect. You are responsible for reviewing anything where a mistranslation would matter (prices, legal terms, safety information, medical or financial claims, contractual language) before it is published to your visitors.
- Your content and your rights to it. You confirm you may lawfully have the content on your site translated, and that doing so breaches nobody's rights.
- Your own compliance. Your privacy statement, your consent notices and your obligations to your own visitors and customers are yours. We tell you exactly what the plugin sends and where; what you must disclose about it is for you to determine.
- Backups. Keep them. The plugin stores translations in its own tables and does not rewrite your source content, but you should be able to restore your site regardless.
5. Acceptable use
You may not use the service to:
- translate material that is unlawful, or that infringes somebody's rights;
- attack, overload or probe our systems, or those of anybody else;
- resell, sublicense or rebrand the service as your own;
- circumvent the licence check, the activation limit or the rate limits.
Agencies may of course install the plugin on a client's site. That client's site needs its own licence.
6. No warranty
WPGlotty is provided as is and as available. To the fullest extent the law allows, we give no warranties of any kind, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, accuracy, or non-infringement.
We do not warrant that the service will be uninterrupted, that translations will be accurate or suitable for any purpose, that the plugin is compatible with every theme, plugin, page builder or host, or that any defect will be corrected.
7. Limitation of liability
To the fullest extent permitted by law, Brandforward is not liable for indirect or consequential loss of any kind. That includes lost profit, lost revenue, lost or corrupted data, loss of goodwill, loss of search rankings, the cost of substitute services, and any charges levied by your AI provider, whether or not we were told such loss was possible.
Our total liability arising out of or in connection with the service, on any basis whatever and in aggregate, is limited to the greater of the amount you actually paid us for the service in the twelve months before the event, or one hundred euro.
Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited: liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for intent or deliberate recklessness, or under mandatory consumer protection law. If you are a consumer, your statutory rights are unaffected by anything here.
8. Availability, and what happens when we are not there
There is no uptime commitment. The service is deliberately built so that our being unreachable does not stop your site working: a licence check that fails leaves the plugin with its last answer and it carries on translating, and translations already on your site are served whether we exist or not.
We may change, suspend or discontinue any part of the service. If we discontinue it altogether, we will give account holders reasonable notice.
9. Suspension and termination
You may stop at any time: deactivate the plugin, or delete your account from your account page, which removes your licences and their statistics.
We may suspend or revoke a licence if these terms are breached, if the service is being abused, or if we are required to. A revoked licence stops new translations and stops updates. It does not remove anything from your site: every translation you already have keeps being served.
10. Changes to these terms
We may change these terms. When a change materially affects you, we will e-mail account holders and change the date at the top. Continuing to use the service after that is acceptance. If you do not accept, stop using the service and delete your account.
11. Law and disputes
These terms are governed by Dutch law. Disputes we cannot settle between us go to the district court of Midden-Nederland, the Netherlands. If you are a consumer, this does not deprive you of the protection of mandatory provisions of the law of the country where you live, or of your right to bring proceedings there.
If any provision is found unenforceable, the rest stands and that provision is read as narrowly as needed to make it enforceable.